(주) 아이티엠건축사사무소

About itm

The most important value, people

Our brand

ITM's new brand is a dynamic design that connects ITM as one, symbolizing ITM's strong innovation through respect and cooperation.

Primary logo protected area & minimum scale

  • Minimum scale

  • The primary logo is the main brand logo of itm that is applied preferentially to various design applications.
  • The primary logo is a combination of itm red and itm dark gray two-tone colors.
  • Based on the border edge of the itm primary logo, the top, bottom, left, and right X (vertical height of the red dot) space is maintained and observed as much as possible to maximize the logo's visibility.
  • The minimum scale used for the itm primary logo is 5mm (height).
  • If there are no special exceptions, the visibility of the logo is maintained by observing the minimum used scale.

Primary logo signature

The itm primary logo + corporate name signature can be applied and used in a variety of forms.

Secondary logo protected area & minimum scale

  • Minimum scale

  • The secondary logo is a sub-brand logo of itm that is limitedly applied to design applications (ex. business card, etc.).
  • The secondary logo is applied in itm red single color.
  • Based on the border edge of the itm secondary logo, the top, bottom, left, and right X (vertical height of the red dot) space is maintained and observed as much as possible to maximize the logo's visibility.
  • The minimum scale used for the itm secondary logo is 5mm (height).
  • Unless there are special exceptions, the visibility of the logo is maintained by observing the minimum scale used.

Secondary logo signature type a

The itm primary logo + corporate name signature can be applied and used in a variety of forms.

Slogan signature

Slogan signature is used as a variety of brand communication tools of itm by using itm primary logo + slogan signature together or alone.

Typeface

itm's Korean and English fonts are Nanum Square Family. It is primarily applied to corporate forms and applied design items.

Color palette

The primary logo color consists of red, dark grey, black, warm grey, and gold, and can be applied to the logo and background color.